Who does a wholesale insurance producer/broker primarily serve?

A wholesale insurance producer or broker primarily serves retail insurance agents and brokers by acting as an intermediary. While retail agents and brokers are responsible for connecting individual clients or businesses with insurance products, wholesale producers have specialized knowledge about specific types of coverage and the insurance markets, particularly for risks that are unique or harder to place.

This relationship allows retail agents to access a broader range of products, including those not readily available through standard markets. Wholesale producers often have expertise in niche areas and can provide valuable support, resources, and underwriting services to retail agents when they encounter non-standard risks that require tailored insurance solutions. This collaborative dynamic enhances the overall efficiency of the insurance distribution system, positioning wholesale brokers as crucial resources for retail agents trying to meet their clients' specific coverage needs.