Which marketing system is commonly used by property and casualty insurers?

The independent agency system is widely recognized as the most prevalent marketing method utilized by property and casualty insurers. This system is characterized by agencies that operate independently and represent multiple insurance companies, allowing them to offer a range of products from different providers. This variety enables independent agents to tailor their offerings to meet the specific needs of their clients, enhancing customer satisfaction and loyalty.

Agents in this system benefit from the flexibility of representing various insurers, which allows them to compare products and prices to find the best fit for their customers. The independent agency model also fosters strong relationships between agents and clients, as agents are often seen as trusted advisors rather than simply salespeople.

In contrast, other marketing systems, such as franchise models, corporate sales agents, and online direct sales, do not provide the same level of independence and variety in product selection for clients, which is a key advantage of the independent agency system in the property and casualty insurance market.